DSW Entertainment was founded in 2005 by C. Winston Simone and David Simoné, who had previously worked together in 1999 after founding publishing company Deston Songs with songwriter Desmond Child. The company was responsible for the songs “Who Let The Dogs Out” by the Baha Men and “She Bangs” by Ricky Martin in addition to songs for 50 Cent, Celine Dion, Bon Jovi, Aerosmith and LeAnn Rimes.
In 2002, the duo sold a 50% stake in Deston Songs to Warner Music Group. In 2005, they amicably parted ways with Child and founded DSW Entertainment. They formed a partnership with Primary Wave Music to facilitate the acquisition of publishing catalogs.
In 2007, the company executive-produced Boyz II Men’s Motown: A Journey Through Hitsville USA and received two nominations at the 51st Annual Grammy Awards for Best R&B Album and Best R&B Performance By A Duo Or Group With Vocals for “Ribbon In The Sky.”